Fashion is known to gyrate between reaction and over-compensation, and many are observed scoping the cultural underground for streetwear’s antithesis. While the big houses replicate with the rise of classical tailoring, Dirty Pineapple would like to offer a more nuanced narrative.
Rooted in city life, Dirty Pineapple mixes cultural references and finds its place between tradition, modernity and surrealism to offer a not so “black and white” story; one where attitude does not come from rigidity, where a suit does not necessarily need a tie, where class does not equal classicism - a new raw luxury experience.
The odd and twisted visual vocabulary of Dirty Pineapple is one of color combinations, gender contrast and vintage styling producing a tableau of chaotic strokes reflecting both the realities of city life and individual proclivities in digital.
Against this as backdrop, Dirty Pineapple uses the romance of fashion to tell stories of self-expression. Each collection will speak to a new chapter.
Since his “go-big-or-go-home” first Paris show in June 2019, Colm has not stopped running, and he has been running fast. His show in New York demonstrated that creation can exist without making more; proving that fashion should be radically democratized to keep its market relevance. He created a series of short films for Jägermeister and collaborated with Puma on a full capsule collection to be released in August 2020… And yet he cannot really remember when he last sprinted.
Thus begins the starting point to this collection and show. On a day to day basis people aren’t running as fast as they can, and some people live their lives without ever taking a sprint. While there is a lot to say about finding one’s own rhythm in a fast running world, KidSuper seems to have found its pace at full speed, and is planning on sprinting from now on.