01 CLOSE CLOSE 02 CLOSE 03 CLOSE 04 CLOSE 05 CLOSE 06 CLOSE 07 CLOSE 08 CLOSE 09 CLOSE 10 CLOSE 11 CLOSE 12 CLOSE 13 CLOSE 14 CLOSE 15 CLOSE 16 POP CULTURE’D: Finding synergies betwixt Pop Culture icons and classical Art & Literature.

More often than not, creation begins with imperfect ideas cobbled together by equally imperfect co-conspirators willing to take a chance on imperfection. Great ideas – ideas that take a decade to be noticed – are often imperfect. We must learn to accept imperfection.

IMPERFECTION was born from the desire to create a long-lasting narrative supported by the alignment of technology, philosophy, art and culture.

Pop Culture and technology have recently come under the same criticisms. Predominantly, the focus of innovation on diversion rather than “solving the world’s big problems” and promoting self-absorption activities. IMPERFECTION touts a more optimistic outcome; one where both pop culture and technology can be used to enhance society and inspire the next generation to re-discover the classics.

IMPERFECTION cements the experience and add traceability using dedicated technology. Collectable pieces feature a digital chip which simultaneously validates the authenticity of a garment, while directing us to a referential text.
Imperfect truth

Inspired by The Joker and its bizarre but indelible impression, the IMPERFECTION Spring/Summer 2020 collection opens a conversation on art, comedy and truth referencing Aristotle, Rene Descartes and Joseph Beuys.

The Joker is considered one of the most iconic fictional characters in popular culture - he is the archetypal trickster, displaying talents for idiomatic humor, theatrics, all with cunning intelligence. With a collection presented in 4 books, IMPERFECTION find synergies between the Joker and the works of Aristotle, Descartes and Beuys.

1. The Book of Comedy
2. The Book of Truth
3. The Book of The Artist
4. The book of Imperfections

Pop Culture icons are born from the collective mind, and often the result of an intellectual exercise. IMPERFECTION’s latest collection sets the basis for a new format for the brand where each collection will use such icons to initiate a contemporary conversation on philosophy, literature and art.