Geller debuted Gustav von Aschenbach, a new line with a name borrowed from the main character in Thomas Mann’s Death in Venice (both a favorite book, and then movie, of the designer’s—more on this in a second).
GvA is Geller’s partial response to the proliferation—and wider acceptance—of fast fashion. Essentially, it is a tempering of his artier instincts into something more “understandable,” and more accessibly priced, to reach a “broader public.” It’s also partially an introspective exercise. Like Gustav in Venice, Geller has also lately been reflecting on aging—and looking back. The clothes, subsequently, have a generally more timeworn, broken-in feel.

For this second season of GVA, designer Robert Geller has opted for a fresh take on what modern street wear should look like through his lens : in GVA Autumn/Winter 18 we encounter an abundance of layering and lots of color, further exploring the persona of Gustav von Aschenbach.
The brand takes its inspiration from what is happening in both Tokyo, and New York City.
Featuring exclusively Japanese fabrics, washed cottons, wool and nylon are layered and used in juxtaposition, creating a tongue in cheek narrative of nerdy non-chalance.
Casual streetwear elements and buffalo plaids meet classical menswear, such as pinstripe jackets and dress shirts, opening up to a versatile wardrobe that can be used for a sporty or more dressy look. Or something in between. Technology is also an element of inspiration as it brings up questions about the future. Fall 2018 has been presented as a three dimensional “holographic” runway presentation, with virtual models emerging from an LED screen.