The Brand is inspired by the urban world and music, a society with strong personalities and multicultural elements. The idea is to compose various surfaces that remind of material universes connected to the city – as stone, asphalt and aluminium. The Collections, with multifunctional and comfortable shapes, unique fabrics and printed elements, speak a modern and universal language, born out of a sophisticated game with the urban world.
Uniting styles and cultural diversities in one universe, in which age and gender have no absolute distinction: following this concept, all the Collections are created and designed to be Unisex and Uni-age.
The Collections are mainly composed of oversize sweatshirts and t-shirts along with shorts and comfy pants. The volumes are willingly amplified to maintain a modern silhouette. A strong focus is placed on the jackets, presented in precious fabrics stolen from the world of accessories. Main color is deep blue, combined with black and delicate chromatic tones.