Originally from Wenzhou/Zhejiang – CHINA, Shi Chang founded NOSENSE in 2017 after studying at PARSONS in New York.
His graduation collection earned him great applause and a nomination for Parsons Menswear Designer of the year in 2016. His singular creative narrative around babyhood, paralleled in an impressive execution, resulted in his collection being exhibited at Saks Fifth Avenue and published in leading publications in the US.
Chang picked Hangzhou – CHINA to launch his label and open is his first store. NOSENSE collections have since received considerable media coverage and gained great popularity with Chinese celebrities.
The No Sense FW19 collection brings to life the essence of growing up at the height of 1990’s gaming culture. It recalls the simplicity of being a boy, indulging in endless hours of video games.
Building on their already print and graphic heavy collections NO SENSE drew on the ubiquitous graphics of the original games which are mirrored in this season’s prints. Featuring versions of the gaming keyboard print, mosaic avatar embroidery and a unique play on the windows start up button the collection is a blend of 90’s colorways, mixing more traditional primary colors clashed with neutral browns and greys.
This season the NO SENSE man is placing himself at the center of the game again. As the times push forward and the internet age may manifest into yet another unrecognizable version of itself the memories left by those innocent times will stay in the hearts of a generation.