Founded in 2017, PURPLE emerged from the crossroads of industrial design, streetwear, and luxury fashion. A collective of friends and industry veterans launched a denim and luxury basics collection, driven by a singular mission: to address the complexities of contemporary - priced men’s denim.
Walking into the denim section of a high - end department store often presents an overwhelming array of jeans — nearly identical in medium and light blue washes, yet differing in fits. Innovation in fit, hardware, and washes traditionally occurs at the designer level, carrying high price points. PURPLE aimed to democratize this innovation, believing it should not be confined to designer denim. After years of global exploration, the team found production partners capable of delivering top - quality hardware, designer fits, and innovative details at accessible prices.
In an industry where trends and movements come and go, denim remains the cornerstone of the modern wardrobe. PURPLE is dedicated to making this cornerstone more interesting, infusing it with creativity and precision
The duo assembled a team that scoured the globe to establish a robust supply chain, ensuring top - tier quality for their products. PURPLE’s signature denim - meets - fashion approach has garnered a cult following, with distressed finishes, bleached washes, and patchwork effects defining their jeans. These pieces have become staples for artists like Kid Cudi, Gunna, Polo G, and The Kid Laroi, highlighting the brand’s pervasive influence.
