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Sagittaire A is the result of a 10-year reflection on the fashion system and the art of making clothes. This exploration of the relationship between cinema, art and fashion is a narrative that will unfold over the next ten years. The label records the world through the third person, with no judgment, leaving that to the audience. The “Truman Show” set showcases the second part of the story: Predicament of Putman.

In a culture with an insatiable thirst for the private details of ordinary lives, we are willing to bare every detail of our intimacy on social media, to sacrifice our privacy to a network of big data and grant access to our personal information, photos, searches and conversations through the cloud-connected smart devices we use obsessively. No one seems to mind the commercial harassment that results from this.

Why do we accept this new anxious reality? Were we led to believe that we would become more careful not to let people down under the watchful eyes of the manic society we have built?

This season, Sagittaire A explores the hypothesis of the reality of human life, as questioned in the “Truman Show” movie and Hilary Putnam’s theory on the “brain in a vat.”

Has each of us become a Truman with their own show in the eyes of others?

Having developed a sense of curiosity about the world, an increasingly less gullible Truman manages to act in unexpected ways despite the constant and almost full control on his life. Curiosity is an essential part of human nature and Truman cannot resist exploring the root of his paranoia. As he starts to recognize the artificiality of his world, he also regains more control over his life.

Furthermore there are no sound grounds for believing any of the things one believes, since, as Putnam’s thought experiment suggests, it is impossible to rule out oneself being just a brain in a vat. A skeptical argument would contend that one certainly cannot know anything, raising issues with the definition of knowledge.

How do we snoop on the reality of others while keeping an open mind to their “beliefs”?

At a time where the digital world dictates that we must breach any boundaries between designer and audience, Sagittaire A refutes the imperative that we must know who designers are, what their personal beliefs are and where their political choices lie.