Scarlet Sage is a fashion label deeply rooted in Hong Kong-ese cinema and its intense visualization of personal dramas. The creative director, Huizhe, was born in China at the tail of the Second Wave, the movement in Chinese-language cinema that emerged in the late 1980s and early 1990s, but its impact on her childhood visual memories lives strong.
A generation of women was stylistically very affected by the way the Second Wave movie characters dressed – where the traditional qipao is frequently seen mixed with western style staples. Suits, wide shoulder jackets, coats and sunglasses became commonplace by people imitating how the characters dressed in the films.
