Tarpley Brooks Jones, a native of Nashville, TN, embarked on a transformative odyssey that carried him from the farmlands ofTennessee to the vibrant world of Art School in Chicago. It was there that he discovered the profound spirituality of Buddhism, and ignited a passion for fashion design that would shape his destiny.
Driven by a profound mission, TARPLEY aspires to harness creative energy as a force for spreading consciousness and positivity. Fashion became Jones' chosen canvas to embark on this extraordinary quest.
Over the past decade, Jones has meticulously crafted his unique designs, initially experimenting with a streetwear brand in LA before establishing his eponymous label in 2022. TARPLEY is a contemporary fashion brand specializing in garments created with innovative technologies. It seamlessly blends avant - garde design, groundbreaking materials, and impeccable craftsmanship to produce astonishing clothes that resonate with a compelling brand energy.
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Operating between New York City and his cherished hometown of Nashville, Jones envisions establishing production facilities and the brand's headquarters in both cities. This dual foundation, rooted in each location's distinct values, forms the bedrock of TARPLEY. It represents a harmonious union of practicality and idealism, intertwining a mission and a vision. This mission goes beyond the mere creation of captivating fashion; it is a commitment to propelling our world towards sustainable energy practices. The vision is to transcend the boundaries of fashion by utilizing creative energy to foster consciousness and spread positivity.
Embracing the diverse voices of America, TARPLEY symbolizes family, fashion, and freedom. Infusing Buddhist princip les throughout their brand, they aspire to inspire compassion and mindfulness beyond the realm of fashion
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Spring/Summer 2025 Collection “aura”
The concept of an “aura” — an energy field that surrounds living beings — has long captured the curiosity of those who seek to understand the unseen. Often described as a subtle body of light and color, the aura is both a spiritual and scientific mystery. For Brooks Tarpley Jones, this energy is more than just an abstract idea; it’s a lens through which he views the relationship between clothing and the self.
The Spring/Summer 2025 collection from TARPLEY is a meditation on this theme. Rather than trying to explain or define the aura, Jones is interested in how clothing can enhance and protect this invisible force. The collection explores the idea that garments can serve as extensions of our energy, allowing us to project and shape our presence in the world.
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This season’s tailored blazers, with Tarpley’s signature angular cuts, combine punk influences with tech elements, all while maintaining a minimalist aesthetic. Padded shirts and hoodies introduce a sense of volume, echoing the expansiveness of an aura and creating a protective layer around the wearer.
TARPLEY’s designs for Spring/Summer 2025 are about intention. The pieces are crafted to resonate with the wearer’s inner energy, amplifying and safeguarding it. After a year of personal challenges, Brooks Tarpley Jones returns to New York Fashion Week with a renewed sense of purpose. This collection is a reflection of his journey — a testament to the enduring power of the aura and the role that clothing can play in expressing and protecting our inner light.
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