Teddy’s bi-coastal background, combined with 15 years at the company that defined American fashion standards, has helped characterize his general aesthetic and values, his sense of style, and incredible attention to detail & quality craftmanship. This unique perspective and foundation compelled him to create TEDDY VONRANSON; a collection that resonates with the modern American man; one as much attached to a West Coast surf culture as to the East Coast urban experience.
Great artists such as Marsden Hartley, Jamie Wyeth or Wolfe Kahn built impressive bodies of work inspirited by Maine’s contrasting and vivid colors. Teddy grew into adulthood with a special appreciation for Kahn; the combination of realism and color field resonates with Teddy’s own codes. Khan works cover the subject of landscapes and his own personal vision of nature; his convergence of light and color has been described as combining "pictorial landscapes and painterly abstraction". Teddy’s work hones on redefining the modern American man through his own personal codes of classic Americana.
Key pieces include a relaxed suit in traditional Black Stewart with matching shirt and wool bomber. Icons are animated in rich tones of cobalt including a Melton peacoat and coordinating single breasted suit and elevated with supple leathers and suedes pieces including chore coats, fringe jackets and blazers.
The Maine inspiration re-enforces the brand’s already strong knitwear game with Nordic yoke sweaters in winter whites, oversized black and white fair isles and Teddy’s take on traditional Maine fisherman cabled sweaters in rich cashmeres with signature tones of cobalt and charcoal.
When styled and shot the collection nods to punk and the “buffalo movement” from the 90’s, circling back to Teddy’s immutable formula: American classics that capture modern American life; equally influenced by East and West Coast with strong synergies to European discernment.
