Drawing on 15 years with the company who shaped the identity of American Fashion for the past five decades, Teddy von Ranson aims to define new American classics that capture modern American life; equally influenced by East and West Coast with strong synergies to European discernment.
Once separate and distinct, East Coast and West Coast sensibilities have now merged, and combined with European aesthetics, constructed a new identity; thus the need to redefine American Classics.
Teddy’s vision is anchored in modernity. Following the guidelines he worked with most of his career: longevity, timelessness and style, the collection is rooted in quality and authentic details. Reflecting his consumer’s values of exclusivity and style, TEDDY VONRANSON offers Classics, Outerwear, Tailoring, Shirts and Knits, Fashion Denim, Logoed sportswear and Swim.
The TEDDY VONRANSON Spring/Summer 20 collection is a barometer to Teddy’s aesthetic for the brand narrative.
Exploring the newly identified synergies between East and West coast sensibilities, TEDDY VONRANSON updated traditional American classics with irreverent 1990s styling and European discernment.
The results are an offering of Classics, Outerwear, Tailoring, Shirts and Knits, Fashion Denim, Logoed sportswear and Swim with a fresh take on print and colors that feels modern and unique.