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Jane and Gaya met at the London College of Fashion. A shared strong ethical code, paired with a passion for unique and unusual textures of fabric and the intricacies of printmaking, bonded the duo into an indubitable creative machine. 
 
“We are two very different personalities, and it is the beauty of our partnership and friendship. We always share our perspectives and expand each other’s horizon; it gives the brand its complexity and character.” 
 
Despite being creatively inseparable in college, on graduation in 2018 they went their separate ways. Each individually honed their craft at high-end ateliers such as A+F Vandevorst and Isa Arfen. Their combined wealth of experience and values underpin the very essence of the brand they always dreamed of founding: undying attention to detail, unshakeable confidence, and passion for a better tomorrow. They launched VAFFLA in 2021. 
  
VAFFLA federates and collaborates with creatives, thinkers, developers, and researchers using new tools and technology to uphold a more ethical and sustainable fashion. Sustainability is deeply rooted in the heart of the business: equal and fair labor wages and practices, a quest for the most suitable fabrics, a mission to tread lightly with no excess materials, a passion for new technologies that support a better tomorrow (CLO3d technology to create patterns, CGI to subsidize samples, NFTs to validate authenticity and transparency). 
 
VAFFLA stands for slow fashion and against overconsumption. Their creations betoken quality (timeless) and versatility (transformative pieces). Each piece is carefully handcrafted in London from fine cotton, luxurious silk taffeta and the purest wool. VAFFLA engineers each garment with precision - right down to the sophisticated details and seasonal conceptual signature prints conceived in collaboration with creatives from the art industry - to create a dynamic collection that’s as beautiful on the inside as the outside. VAFFLA produces by hand, and bespoke, underlining their unwavering commitment to minimizing their impact on the environment. 
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At the tail-end of uncertain times and great social change, the 1970’s were charged with a sense of liberation. Now is a similar time to embrace the days and celebrate life. 
 
For its Fall/Winter 2022 showing, VAFFLA draws parallels and inspiration from the 1970’s and that spirit of celebration and enjoyment. The collection of “investment pieces” – truthful to the duo’s guidelines of sustainability, longevity, and high standard – is bold, anti-conformist, casual and chic, like the heroines who inspired them: Bianca Jagger, Jerri Hall and Loulou de la Falaise.  
 
From precise tailored jackets and luxurious silks, to sophisticated details such as a signature double buttonhole with contrast thread, the collection is a celebration of refined timelessness. The daring colors salute the studio-based neighborhood of Notting Hill. The seasonal print, a collaboration with Central Saint Martins’ artist Sean Mayers and print designer Lucy Merriman, has a unique 3dimentional feeling of waffle texture; they call it “waffle study”. 
 
The brand will debut an exclusive capsule collection in Milan at @daadmilano during Milan Fashion Week. The Fall/Winter 2022 Collection will be presented in Paris from March 2-8 at @noseasonshowroom. 
 
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