After serving four years in the US Army in Seoul, Korea, Julian Woodhouse experienced the vast misunderstanding of men in the military, which became the muse behind his label WOOD HOUSE Army. Going into his fifth season at New York Fashion Week, Julian has progressively encompassed the diversity of the 21st century man.
Pulling inspiration from his unusual young adult life, 27-year-old, Julian covers all aspects of the new age man. Beginning first with his experience in the army to majoring in International Business in both the USA and Spain, Julian was challenged with managing his fashion design and his military career. With this distinct lifestyle experience the WOOD HOUSE Army brand captures the ever-changing desires of the modern man.
“Masculinity is ever present, always lurking around every corner attaching itself to men in unavoidable ways. Regardless of sexuality, one must either flee from masculinity, turning a blind eye and a middle finger to it, or one must succumb to it, drinking it down like a double dose of protein powder after an afternoon workout.”
With the intent to incorporate a subtle sense of masculinity without the expected dominance in the silhouettes of men’s wear, Julian carefully alters each garment to have a level of familiarity to them whilst venturing into uncharted ways in which men’s wear can not only be perceived but more importantly, how it is worn.
Ultimately, WOOD HOUSE Army has created the outlet the 21st century man has been seeking.
Recent threats between nuclear nations set the tone this season as WOOD HOUSE ARMY forcefully divulge what is exploding internally in our culture. Day to day political movements exalt the combination of visuals seen in this season’s collection. From faux fur and pleather, to haunting imagery emphasizing the potential atomic impact of war – past, present and future – this collection transudes a visual of the fight we all face multinationally.
Drawing courage from whistle blowers like Edward Snowden, we can shed light on what our freedom and political representation really is – and how we can pursue to assimilate and realize how our world truly functions. WOOD HOUSE ARMY’s incomparable coherence of uniting the two worlds of politics AND design showcase the endurance and perseverance we as a culture sustain.
This collection exudes exquisite craftsmanship, featuring intense navy hues, a pinch of rich Burgundy and various warm camel tones. This collection is made from the seams of a brighter tomorrow and a promise to a time to rise up regardless of what the world seems to be, together, as an army.