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24 X X 25 X 26 X 27 X 28 X 29 X 30 X 31 X 32 X 33 Drawing on 15 years with the company who shaped the identity of American Fashion for the past five decades, Teddy von Ranson aims to define new American classics that capture modern American life; equally influenced by East and West Coast with strong synergies to European discernment.

Once separate and distinct, East Coast and West Coast sensibilities have now merged, and combined with European aesthetics, constructed a new identity; thus the need to redefine American Classics.

Teddy’s vision is anchored in modernity. Following the guidelines he worked with most of his career: longevity, timelessness and style, the collection is rooted in quality and authentic details. Reflecting his consumer’s values of exclusivity and style, TEDDY VONRANSON offers Classics, Outerwear, Tailoring, Shirts and Knits, Fashion Denim, Logoed sportswear and Swim.
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“The city knows you better than any living person because it has seen you when you are alone” borrowed from The Colossus of New York by Colson Whitehead.

It was important to me that this collection be about New York City. Spending time apart was grounding and reflective but I was eager to be reunited. And though it may feel as if we lost the vibrant energy that is the signature of NYC, the colors are still there for those who have the eyes to see and make the effort to use their imagination.

I, for one, chose warmth over coldness for my Fall/Winter collection, a warm celebratory feeling usually reserved for a vacation wardrobe. I embraced playful juxtapositions like mixing traditional English tweeds and checks back to rayon Hawaiian prints; an emerald green suede jacket over a bright yellow wool sweater and a palm leaf shirt; a pink wool suit over a mauve sweater and a tweed hat; a red wool suit over a tan nubuck shirt paired with ivory sunglasses; a jade wool jacket combined with a black Hawaiian print that reminds me of the city lights at night; a valiant attempt to repay NYC for all the prior love she bestowed on me.
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