Once separate and distinct, East Coast and West Coast sensibilities have now merged, and combined with European aesthetics, constructed a new identity; thus the need to redefine American Classics.
Teddy’s vision is anchored in modernity. Following the guidelines he worked with most of his career: longevity, timelessness and style, the collection is rooted in quality and authentic details. Reflecting his consumer’s values of exclusivity and style, TEDDY VONRANSON offers Classics, Outerwear, Tailoring, Shirts and Knits, Fashion Denim, Logoed sportswear and Swim.
Throughout quarantine I spent many days walking the shores of Mecox beach and thinking about our world, my life and how I choose to show up. There is something calming and energizing about looking out to that point of infinity where the ocean meets the sky; for me it’s a promise that anything is possible. Walking barefoot in the sand and feeling the tide break at my feet was incredibly grounding in a challenging time. It was my inspiration.
I felt myself drawn to some of the timeless themes of Americana and of our relation to nature; connecting those thoughts to represent the aspirational modern American man.
This collection was directly inspired by my recollections of my daily walks on the beach, the meditative space experienced when looking at the horizon; where the ocean meets sky. From marine layers and patterns to lighter and crisper shades of pebble, shale and driftwood offset by soft hues of chambray blues the Spring/Summer 2021 collection plays with tones of the ocean and its surroundings, the Hamptons beaches, its seascapes and dunes.
Tide patterns - be it from Montauk to Malibu - and the infinite reach of the horizon bring a hopeful feeling and remind us of what is possible.