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01 CLOSE 02 CLOSE 03 CLOSE 04 CLOSE 05 CLOSE 06 CLOSE 07 CLOSE 08 CLOSE 09 CLOSE 10 CLOSE 11 CLOSE 12 CLOSE 13 CLOSE 14 CLOSE 15 CLOSE 16 CLOSE 17 CLOSE 18 CLOSE 19 CLOSE 20 CLOSE 21 CLOSE 22 CLOSE 23 CLOSE 24 CLOSE 25 CLOSE 26 CLOSE 27 CLOSE 28 CLOSE 29 CLOSE 30 CLOSE 31 CLOSE 32 CLOSE 33 CLOSE 34 CLOSE Drawing on 15 years with the company who shaped the identity of American Fashion for the past five decades, Teddy von Ranson aims to define new American classics that capture modern American life; equally influenced by East and West Coast with strong synergies to European discernment.

Once separate and distinct, East Coast and West Coast sensibilities have now merged, and combined with European aesthetics, constructed a new identity; thus the need to redefine American Classics.

Teddy’s vision is anchored in modernity. Following the guidelines he worked with most of his career: longevity, timelessness and style, the collection is rooted in quality and authentic details. Reflecting his consumer’s values of exclusivity and style, TEDDY VONRANSON offers Classics, Outerwear, Tailoring, Shirts and Knits, Fashion Denim, Logoed sportswear and Swim.
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OCEAN MEETS SKY

“Finn lives by the sea and the sea lives by him” borrowed from the book “Ocean Meets Sky” by the Fan Brothers.

Throughout quarantine I spent many days walking the shores of Mecox beach and thinking about our world, my life and how I choose to show up. There is something calming and energizing about looking out to that point of infinity where the ocean meets the sky; for me it’s a promise that anything is possible. Walking barefoot in the sand and feeling the tide break at my feet was incredibly grounding in a challenging time. It was my inspiration.

I felt myself drawn to some of the timeless themes of Americana and of our relation to nature; connecting those thoughts to represent the aspirational modern American man.

This collection was directly inspired by my recollections of my daily walks on the beach, the meditative space experienced when looking at the horizon; where the ocean meets sky. From marine layers and patterns to lighter and crisper shades of pebble, shale and driftwood offset by soft hues of chambray blues the Spring/Summer 2021 collection plays with tones of the ocean and its surroundings, the Hamptons beaches, its seascapes and dunes.

Tide patterns - be it from Montauk to Malibu - and the infinite reach of the horizon bring a hopeful feeling and remind us of what is possible.
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