Loading

01 CLOSE CLOSE 02 CLOSE 03 CLOSE 04 CLOSE 05 CLOSE 06 CLOSE 07 CLOSE 08 CLOSE 09 CLOSE 10 CLOSE 11 CLOSE 12 CLOSE 13 CLOSE 14 CLOSE 15 CLOSE 16 CLOSE 17 CLOSE 18 CLOSE 19 CLOSE 20 CLOSE 21 CLOSE 22 CLOSE 23 CLOSE 24 CLOSE 25 CLOSE 26 CLOSE 27 CLOSE 28 CLOSE 29 CLOSE 30 CLOSE 31 CLOSE 32 Idris Balogun was born in Brooklyn to Nigerian immigrants. He spent most of his life in London where he dedicated himself to fashion. Idris began his career at Hardy Amies on Saville Row gaining an apprenticeship studying pattern making and cutting, then worked with Burberry under the direction of Christopher Bailey before moving to the United States to work with Tom Ford.

Idris Balogun founded WINNIE in late 2018. An homage to his late grandmother Princess Winifred Dademu.
CLOSE
ROOTS TO GROW

I have always known that my first runway show would celebrate my Nigerian ancestry. Embarking on this new and more personal journey, I find myself drawn to the remembrance of childhood memories. I remember, as a boy, walking through the streets of Ijebu Ode in Nigeria and stumbling into an Egungun celebration. I was captivated by what looked somewhat like performance art.

For one night, each participant uses garments to become more than themself. "Egungun" refers to the Yoruba masquerades connected with ancestor reverence, or to the ancestors themselves as a collective force.The multiple hidden and visible layers of fabric used to create an Egungun costume signify the sacred and the worldly, respectively. Used in combination, it suggests the reunion of the departed and the living.

In this introductory collection I aim to capture the essence of the Egungun people, celebrate my own ancestor and establish the roots from which WINNIE will grow.
CLOSE
LOOKS BIO COLLECTION LOOKBOOK FW20