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Idris Balogun was born in Brooklyn to Nigerian immigrants. He spent most of his life in London where he dedicated himself to fashion. Idris began his career at Hardy Amies on Saville Row gaining an apprenticeship studying pattern making and cutting, then worked with Burberry under the direction of Christopher Bailey before moving to the United States to work with Tom Ford.

Idris Balogun founded WINNIE in late 2018. An homage to his late grandmother Princess Winifred Dademu.

WINNIE

WINNIE embodies luxury in a saturated consumerism culture with the intent to create a lasting product. Small and focus collections will unveil modern tailoring made of exceptional fabrics.

Collections are designed and manufactured in New York.
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Words by Idris Balogun:

I found it challenging to keep a positive and creative headspace through this worldwide pandemic; it was early stages in the launch of WINNIE, New York City factory and fabric mill partners were forced to close; it was a tad overwhelming.

After weeks of feeling defeated and un-inspired I found an inner voice provoking me to go on. I like to believe this inner voice is my Grandmother.

I began drafting patterns; it used to be my favorite pass time as an apprentice on Savile Row. Before I knew it, I had drafted a full - piece peak lapel, single breasted suit with double vents – the first look of my Spring/Summer 2021 collection. The nostalgia of drafting that pattern inspired me to sew it myself using left over fabrics from past seasons; fabrics that may not have made it into the collections.

Excess fabrics dictated the color palette. I began sketching accordingly and drafted patterns for shirts, polos, trousers and coats. Some weeks later, the blueprint for the collection was clear. As I began to sew, each stitch took me back to my past experiences – my prior lives at Tom Ford, Burberry and Saville Row.

This collection was created in my apartment from recycled fabrics; drafted, cut and sewn by myself and fitted on my brother who models the final collection images. Born from a moment of doubt, the Spring/Summer 2021 collection comes as a re-assurance of the solid foundation from which WINNIE exists.
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