Florent Belda began his career in Paris within the Prada Group, first at Miu Miu and Prada, then at Helmut Lang. The same Helmut was later to be the reason why, in 2005, he decided to move to New York. Thanks to his strong relationships in Europe, he went on to handle freelance front of house services for established public relations firms in New York, Paris and Milan. In 2010, Florent Belda decided to create his own agency, REP.

Paolo Fanoli was born in Rome and began his social media study in 2013 while pursuing a BFA in fashion design at Parsons. After his graduation, he worked for a boutique interior design firm in New York City where he currently resides.

Gillian is a business and technology strategy consultant with a focus on disruptive business models.  Under her leadership, REP Business Services emerging designers financially plan their brand strategy for growth by developing financial models, business plans and investor pitches. The service offering also includes preparing monthly financial statements (P&L), expense management and budget support. She is a co-founder of REP and prior she was a Managing Director at Credit Suisse. She has also held leadership positions at Deloitte Consulting, JP Morgan Chase and Bankers Trust. She graduated from the University of Kwa-Zulu Natal with a Masters Degree in Physical Chemistry.

Joslyn began her studies in the field of Graphic Design in 2009 at Style Design College in Durban. Once obtaining her certificate, she decided to broaden her studies into Business Administration and Management. She graduated cum laude with a degree in Business Administration in 2014; and recently graduated cum laude with an Honours degree in Business Management, majoring in Strategic Management and International Business from the University of South Africa. She has been working remotely for REP since 2014 as business manager to oversee the expense management and reporting, accounts receivables, and the preparation of financial statements to trial balance.