FOUNDED IN 2010 REP IS A NEW YORK BASED AGENCY WHICH FOSTERS EMERGING DESIGNERS TO A PLACE WHERE THEY ARE READY FOR INVESTMENT, AND SUPPORT EXISTING LABELS IN THEIR EXPANSION BY PROVIDING:
FULL COMMUNICATION SERVICES – FROM PRESS AND CELEBRITY RELATIONS, BRAND IMAGE AND PRODUCT LAUNCHES TO EVENT MANAGEMENT AND PROMOTION.
BUSINESS SERVICES – FROM PREPARATION OF MONTHLY FINANCIAL STATEMENTS (P&L), EXPENSE MANAGEMENT AND CASH FORECAST (BUDGET), TO BUSINESS PLANS AND GROWTH MODELS.
SALES STRATEGY SERVICES – THROUGH A COMBINATION OF DISRUPTIVE SALES SOLUTION AND WHITE LABELED STRATEGIC ALLIANCES.
REP CURRENTLY HAS COVERAGE IN NEW YORK CITY AND PARIS.
OUR PURPOSE IS TO PREPARE BRANDS TO BE STAPLES IN THE INDUSTRY BY DEVELOPING A STRONG PRESENCE IN THE PRESS AND SOCIAL MEDIA, A STRATEGIC WORLDWIDE RETAIL DISTRIBUTION CHANNEL (PARALLEL TO AN EFFICIENT E-COMMERCE PLATFORM) AND A ROBUST BUSINESS MODEL.
FLORENT BELDA
FOUNDER AND CEO
Florent Belda began his career in Paris within the Prada Group, first at Miu Miu and Prada, then at Helmut Lang. The same Helmut was later to be the reason why, in 2005, he decided to move to New York. Thanks to his strong relationships in Europe, he went on to handle freelance front of house services for established public relations firms in New York, Paris and Milan. In 2010, Florent Belda decided to create his own agency, REP.
BRITTANY MCGOVERN
SHOWROOM AND PR MANAGER
From Perth, Western Australia, Brittany McGovern studied business while working various role in the fashion industry from retail to events and communication. For the past five years she has worked for one of Australia’s leading event management company working her way through operationally and eventually managing events of her own. Strong of her experience in Australia, Brittany moved in to New York in 2016 to join REP as showroom manager.
PAOLO FANOLI
HEAD OF DIGITAL SERVICES
Paolo Fanoli was born in Rome and began his social media study in 2013 while pursuing a BFA in fashion design at Parsons. After his graduation, he worked for a boutique interior design firm in New York City where he currently resides.
GILLIAN CHRISTIE
HEAD OF BUSINESS
Gillian is a business and technology strategy consultant with a focus on disruptive business models. Under her leadership, REP Business Services emerging designers financially plan their brand strategy for growth by developing financial models, business plans and investor pitches. The service offering also includes preparing monthly financial statements (P&L), expense management and budget support. She is a co-founder of REP and prior she was a Managing Director at Credit Suisse. She has also held leadership positions at Deloitte Consulting, JP Morgan Chase and Bankers Trust. She graduated from the University of Kwa-Zulu Natal with a Masters Degree in Physical Chemistry.
JOSLYN CHRISTIE
BUSINESS MANAGER
Joslyn began her studies in the field of Graphic Design in 2009 at Style Design College in Durban. Once obtaining her certificate, she decided to broaden her studies into Business Administration and Management. She graduated cum laude with a degree in Business Administration in 2014; and recently graduated cum laude with an Honours degree in Business Management, majoring in Strategic Management and International Business from the University of South Africa. She has been working remotely for REP since 2014 as business manager to oversee the expense management and reporting, accounts receivables, and the preparation of financial statements to trial balance.