From the Farmlands: Crafting Conscious Fashion

Tarpley Brooks Jones, a native of Nashville, TN, embarked on a transformative odyssey that carried him from the farmlands of Tennessee to the vibrant world of Art School in Chicago. It was there that he discovered the profound spirituality of Buddhism, and ignited a passion for fashion design that would shape his destiny.

Driven by a profound mission, TARPLEY aspires to harness creative energy as a force for spreading consciousness and positivit n became Jones' chosen canvas to embark on this extraordinary quest.

Over the past eight years, Jones has meticulously crafted his unique designs, initially experimenting with a streetwear brand in LA before establishing his eponymous label in 2022. TARPLEY is a contemporary fashion brand specializing in garments created with innovative technologies. It seamlessly blends avant-garde design, groundbreaking materials, and impeccable craftsmanship to produce astonishing clothes that resonate with a compelling brand energy.
Operating between New York City and his cherished hometown of Nashville, Jones envisions establishing production facilities and the brand's headquarters in both cities. This dual foundation, rooted in each location's distinct values, forms the bedrock of TARPLEY. It represents a harmonious union of practicality and idealism, intertwining a mission and a vision. This mission goes beyond the mere creation of captivating fashion; it is a commitment to propelling our world towards sustainable energy practices. The vision is to transcend the boundaries of fashion by utilizing creative energy to foster consciousness and spread positivity.

Embracing the diverse voices of America, TARPLEY symbolizes family, fashion, and freedom. Infusing Buddhist principles throughout their brand, they aspire to inspire compassion and mindfulness beyond the realm of fashion.
Fall / Winter 2024

In an era where anonymity paradoxically breeds familiarity and trust, the latest Fall/Winter 2024 collection from TARPLEY ventures into the heart of this contemporary conundrum with audacious clarity and stylistic profundity. Titled“ANON-MAYBE YOU SEE ME, MAYBE YOU DON’T,” the collection serves as a sartorial meditation on the peculiar dynamics of visibility and invisibility in the digital age. It’s a thought-provoking exploration, suggesting that in today’s interconnected world, the unknown face—the anonymous presence online—often becomes a sanctuary, a source of comfort more trusted than the familiar visages that populate our everyday lives. This phenomenon, where the digital stranger becomes confidant and refuge, is playfully encapsulated in TARPLEY’s designs.
The collection itself is a tapestry of paradoxes, blending cutting-edge design with functionality, to craft garments that speak to the zeitgeist of our time. Through the use of padded hoodies equipped with enveloping hoods, camo-printed wool jackets that meld with the urban jungle, and technical facemasks that offer both protection and a veil of mystery, TARPLEY articulates a narrative of hidden identity. These pieces are not just clothing; they are armors and disguises, enabling wearers to navigate the public sphere with a sense of control over their visibility.

What makes this collection resonate deeply is its implicit commentary on the nature of identity in the digital era. It reflects a world where the self is increasingly fluid, negotiable, and, above all, divisible between the seen and unseen. The designs, with their emphasis on concealment and the ability to blend into the background, mirror our own complex relationships with visibility, both online and off. They question the value we place on being seen and challenge us to reconsider the power of anonymity.
In crafting this collection, TARPLEY not only showcases a profound understanding of contemporary fashion but also elevates the discourse around clothing and identity. It’s a collection that does more than just respond to current trends—it anticipates the evolution of societal norms and attitudes towards anonymity, privacy, and the very essence of what it means to be visible in a world that is watching.

With“ANON-MAYBE YOU SEE ME, MAYBE YOU DON’T,” TARPLEY has not merely presented a new collection; it has offered a lens through which we might examine our own identities in the age of the internet. It’s a bold statement on the shifting sands of trust, privacy, and the desire for anonymity in a world that is at once vast and intimate. This collection is not just for the body; it’s for the mind, challenging us to ponder the dichotomies of our digital existence and the cloaks we don, both literal and metaphorical, in our quest for autonomy and self-expression.
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